Chanel
Founded in Paris in 1910 by Gabrielle “Coco” Chanel, who released women from their corsets and put them in new silhouettes, the house specializes in women's rtw, luxury goods, and accessories.
The work for printed accessories design, embodies creative proposals based both on brand’s iconic elements, as well as related to brand’s seasonal collection themes. Designs and colour variations have been developed according to clients’ collection briefings and in coordination with product managers’ guidelines and with the maison aesthetic. Delivering exclusively designed prints and novelty fabrics aligned with the brands’ positioning.
YEAR // 2013-2015
WEBSITE // www.chanel.com
Images reported here are for sole information purposes and belong to brand’s advertising campaigns and website products display.
Art Gallery
CHANEL SPRING 2014 READY-TO-WEAR
Art! You can scarcely pick up a magazine or newspaper these days without coming across something about the volatility of the art world, the millions that are being spent in the getting of pictures on which the paint is scarcely dry. The Grand Palais was transformed into a gigantic white-walled hangar of paintings and sculptures all seventy-five of them made by Lagerfeld during his Summer of Prodigious Creativity. He didn't actually make them himself—that feat would be too Olympian even for Karl—but he drew the pieces or made maquettes so his studio could realize the finished product. Just like Jeff Koons. (…) Deconstruction, trompe l'oeil, collage, bricolage - this Chanel collection was a fest of art processes. by TIM BLANKS - Vogue.com
Art Grand Magasin
CHANEL FALL 2014 READY-TO-WEAR
If Chanel's Spring show skewered the art world for the oligarchs' supermarket it has turned into, Karl Lagerfeld went one better for Fall and imagined the whole world as a megastore—un grand magasin—under the sign of the double C. The shelves of his extraordinarily detailed set were stacked with more than a hundred thousand items, brazenly advertised at 20 or 50 percent more. No bargains in these aisles. The labels of at least five hundred everyday products had been re-coded in Chanelspeak. It was entrancing to see the fashion world's great and good transformed into kids in a candy store by Lagerfeld's spectacle. An epic celebration of consumerism was also an epic satire of it. (…) So the Chanel catwalk accommodated an unusual variety of silhouettes and a massive range of options. With today's overwhelming, irresistible extravaganza, he was saying that fashion's a supermarket. So you might as well shop. by TIM BLANKS - Vogue.com
The new reality
CHANEL RESORT 2015
When Lagerfeld presented Chanel's Cruise collection in Dubai, where brushed steel towers poke at the sky in shapes that are plucked from the dreams of feverish futurologists. It's been a decade or so since the designer was last here and he scarcely recognized the place. You can only imagine how much that excited a man who regards yesterday as complete anathema. "The next step, the new reality," he declaimed enthusiastically of Dubai. "This is something totally unexpected. You couldn't imagine it fifty years ago." (…) "This is my idea of a romantic, modern Orient, a new One Thousand and One Nights." And there was no place more appropriate to offer it up than Dubai, where West and East, today and tomorrow, real and fake meet in a duty-free, shopaholic embrace. Ambiguity offers Lagerfeld the nothing-is-quite-what-it-seems effect that he craves. Here, it was evident in the fabric treatments that defied immediate comprehension: clusters of beading, three-dimensional geometries, decaying tweeds and patchworks. by TIM BLANKS - Vogue.com